Not valid on previous purchases.

Due to high volume, we are unable to apply a promo code after an order is placed.

Brands Exclusions include:

BiBS Pacifiers

Maileg

Olli Ella (select items)

Hvid

*Subject to Change

*Returned items purchased using Black Friday promo codes are eligible for store credit only.  Store credit is only applicable if items meet our return policy criteria.

**Note that processing and dispatch times of your order(s) may take longer than usual due to the increased number of orders and demand generated from the sale.

***We have marketed our promotion (with promo code) clearly and ensured our checkout process is simple and obvious for using the discount code. We have also ensured our promo code works on multiple browsers (Safari, Chrome, etc). Should you not use the promo code at Checkout unfortunately we cannot retrospectively apply it.